The Give Your Everything campaign is about giving Canadians authentic insight into the sweat and toil it takes to be an Olympian. It is about forging an unbreakable bond between Canadian athletes and the fans who support them.
Leading up to the London 2012 Olympic Games, Give Your Everything shone a spotlight on 30 of Canada’s outstanding Olympic hopefuls from eight different sports, redefining what it means to give their all as they prepared to compete for Canada.
Footage of Canadian athletes training for the Olympic Games was shot on location in a number of Canadian cities, revealing their intense high-performance training regimes through the lens of critically-acclaimed Canadian director and producer, Henry Lu. To watch the athletes in action, click here.
Our Olympic heroes are as inspiring as they are dedicated. Now, it’s our winter athletes’ turn. You can take your support for their Olympic journeys one step further by making a donation to the Give Your Everything campaign to help fund athletes training for Sochi 2014.
Let’s give our everything so our Canadian athletes can give theirs. Donate here now.
Click on a featured athlete or team below to learn their story.